SWOT+Analysis


 * Strengths **
 * Easy to promote, update, and modify – can be done by CBMA
 * Already has a clientele that can aid in promotion and endorsement of the brand
 * CB Make-Up Artistry offers more than just make-up application – can provide client with more services than most make-up artists
 * Clients will be more inclined to hire someone who offers a complete package


 * Weaknesses **
 * Although the strategy has an international reach, CBMA will only be able to offer services within the GTA
 * May need to hire assistance for large groups in order to be more efficient, especially if providing several services
 * Issues with low funding may impact paid promotion and advertising opportunities


 * Opportunities **
 * Partnership with cosmetic companies
 * Cosmetic endorsement opportunities
 * Attract new customers through existing clientele


 * Threats **
 * Users could possibly view e-mail marketing strategy as spam/junk mail
 * Competition from other make-up artists also using social media as their main advertising platforms