Value+Exchange

CB Make-Up Artistry is offering more than its competition. It is offering New value of at-home services which not all spa's and salons may offer. We want our customers to have access to professional at-home services at their convenience. The Value-Exchange ratio is even higher as we are marketing easy to use subscription services that provide our customers with unlimited daily access to real-time make up instructional videos, as well as free pre-recorded instructional videos that will provide more tips for customers. The option of the pre-recorded videos will serve as a marketing tool for the actual subscription. In addition to make-up artistry, CB will also provide other services such as waxing and facials available to clients at their doorstep. This added value is unique since it affords customers services in the comfort of their home. This is another aspect of CB’s company that sets it apart in a highly competitive industry.
 * Value-Exchange**

The main objective for CB is to generate a consistent clientele base from the target market. Ideally, video subscribers and those interested booking at-home services should make up these clientele. Since consistency is key, it will be important for the company to find, maintain and keep its market share as numbers increase. It will be important to “investigate the target audience [to discover]--what websites they are likely to be visiting?” (Stokes, 212) When these websites are determined, we will then employ various ad display techniques such as Interstitial banners, floating ads and other display techniques that afford interactivity. Another primary goal for CB is to generate revenue/profit. Interactivity will afford the customers an opportunity to form a working relationship with the brand. According to Stokes, “Web users respond well to being told what to do, and the content of an online advert should be concise and directional (212) An example would be “Click here for fast home delivery” to encourage customers to subscribe to CB make-up Artistry as soon as they enter the “landing page.” An interactive customer relationship will improve sales and increase revenue in the long run.
 * Goals and Objective**

To reach the above stated goals and objectives, we will ensure a strong online presence through effective advertising. Some techniques would include, building brand awareness by creating a banner ad that is catchy and creative. Online presence can also be strengthened by the use of the three step process of Informing, persuading and reminding. By constantly promoting the Unique selling points of CB, which are At-home make up and spa service, consumers will be reminded of CB and why they want At-home make up services. ALso, on the topic of interactivity, engaging with customers online to ensure consumer satisfaction is also a way of maintaining a strong online presence. In addition to subscription and review links, creating weekly video updates and seasonal at-home promotions especially during 'peak season' is an interactive way of improving online presence. The videos will also incorporate ways as to how CB Make up Artistry will best meet any customer needs at any specific event, through tips and interviews.

Customer comments on free and subscription videos are a good way of evaluating customer feedback and response. The ‘like’ button on youtube sometimes provides insight to the general viewer reception of a particular video. CB’s free how-to videos will incorporate a variety of techniques however, they will only be surface tips about Make-up artistry. The videos will be interesting enough to leave customers and viewers wanting more lessons. A link to the subscription page will be embedded in the Video. A customer’s subscription purchase is a good way of evaluating added value to the market. A customer’s At-home service purchase is also a good indicator of added market value. in addition, some websites also incorporate ‘review’ sections where users can give feedback about a company or product. Ad Servers and Ad networks help clients track users, their behavior, frequency and sequencing as well as the context of content. These tools are extremely helpful in evaluating market value.
 * Success in Market Value**